Zendesk and WhatsApp partner to enable powerful conversational experiences
Zendesk today announced expanded capabilities to its service-first CRM solutions that help companies provide real-time support across messaging channels on web, social, and mobile....
Popularity vs Personalisation: Which is a better influencer marketing tactic?
Following the coronavirus pandemic, print-advertising and in-person traditional marketing methods are coming to an end. The Advertising Standards Authority (ASA) are even hotter on regulations regarding transparent advertising hashtags #Ad...
Social’s ticking the boxes
Just when we thought the world couldn’t love social media anymore, the globe’s entire population have increased their social media consumption by 21% this...
ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that.
With 63% of marketers intending to increase their...
SWAROVSKI launches FW20 #sparkdelight campaign
Throughout the last year we’ve all had more time to reflect on those small but truly important parts of the day, week or month...
Community and competition: The new cultures to model influencer marketing
With social media usage soaring by 72% as an effect of life under lockdown, influencer marketing has swiftly become the dominating brand awareness tactic...
Best for Business: How User-Generated Content Can Help You Corner the Social Media Market
From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are...
2019 holiday checklist: Inspire shoppers with gift-giving ideas
Whether they’re shopping for themselves or for others, 48 percent of today's shoppers say they're open to buying from new retailers during the holiday...
Half of shoppers believe rise in fast fashion has been caused by social media...
More than half of shoppers believe social media influencers are behind the rise in fast fashion, research conducted by the Fashion Retail Academy has...
Virtual Make-up comes to the YouTube Masthead
Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty brands. Now with the...