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Redefining Your Business Brand: Utilising Social Media for Enhanced Online Exposure

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This article aims to guide UK businesses through the labyrinth of social media branding, helping them to optimise their strategy for better reach and...

TikTok creator Made by Mitchell launches first beauty pop-up in H beauty Bristol

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British beauty brand Made by Mitchell, founded by 24-year-old TikTok creator and make-up artist Mitchell Halliday, has opened its first ever pop-up in H...

What are the Best Times to Post on Social Media in 2023

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With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. In fact, social media has become a much...

The Rise of AI in Retail: Transforming the Industry Online, In-Store, and Socially

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Artificial Intelligence (AI) has come a long way since its inception in the mid-20th century. The concept of AI was first formally introduced by...

B&Q and Pinterest team up to inspire Home Front trend with unique campaign

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B&Q has partnered with Pinterest to launch a new co-branded campaign, marking the retailer’s first use of the platform’s Trend Badge feature. The initiative...

Klarna and Reddit unveil the most popular ‘Buy It For Life’ items of 2023

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In celebration of Earth Week, global payments provider and shopping service Klarna has collaborated with Reddit to announce the most popular durable items of...

Social Commerce on the Rise: How Merchants Can Capitalise on the Trend

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With 98 per cent of Britons saying they made a purchase via social media in 2022, PayPal’s eCommerce Index¹  looks at how merchants can...

Primark Takes the Lead in Mother’s Day Social Media Engagement Among Fashion Retailers

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According to a recent analysis by social media specialists Maybe*, Primark delivered the most engaging social media content among major fashion retailers in the...

Bestway Introduces WhatsApp Business Platform for Enhanced Customer Experience

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Bestway Wholesale, the UK’s largest independent food and drink wholesaler, has announced that it will be extending its digital services to include WhatsApp for...

Aldi Emerges as Most Engaging on Social Media for Pancake Day

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A recent analysis by social media specialists Maybe* has revealed that Aldi was the most engaging supermarket on social media for Pancake Day. According...