Live shopping: how TikTok can help the UK catch up
Live shopping is simply teleshopping evolved. The central premise is a live-streamed shopping event where companies can show off product capabilities in real-life settings...
Heightened fraud risk deters UK consumers from shopping on social media
New data launching today reveals that 55% of UK consumers are concerned about spending money on social media due to fears about fraudulent sellers....
TikTok Shop UK Launches Pets Category
For the first time, the TikTok community will be able to buy pet care products from some of the world's best-known pet brands directly...
Q&A: Fintan Gillespie, Head of UK Enterprise Business Solutions at Snap Inc
Jessica Jacobs, Incubeta’s Global Director, Partnerships & Growth, recently spoke with some of the key players in the marketing industry to discuss their views...
TikTok: From Spotify’s Ally to Enemy
Earlier in March, TikTok (through its parent company ByteDance) announced the launch of their all-in-one platform for music marketing and distribution SoundOn. Then in May, TikTok filed a trademark application for the service,...
TikTok Shop to sell fresh food on the platform for the first time
TikTok has announced that, for the first time in the UK, users will be able to purchase fresh food directly through TikTok Shop, including...
The majority of UK consumers shun social shopping and a third increase use of...
New data has revealed that 56% of UK consumers have never purchased from a social media site using in-app shopping features, despite over a...
Shopify partners with YouTube
Shopify and YouTube are today joining forces to give merchants and creators a powerful new way to connect to consumers, build their businesses, and...
Dr Esho launches social media ready clinic in brand new FLANNELS store
This week, ESHO, the clinically inspired and doctor led cosmeceutical brand from Dr Tijion Esho MD, is opening a dedicated ‘tweakments’ space in the...
The Range partners with Ideal World to launch livestream with shoppable content
The Range and TV shopping channel, Ideal World TV will launch The Range TV this weekend as they look to win the battle for...