Q&A: Fintan Gillespie, Head of UK Enterprise Business Solutions at Snap Inc
Jessica Jacobs, Incubeta’s Global Director, Partnerships & Growth, recently spoke with some of the key players in the marketing industry to discuss their views...
TikTok: From Spotify’s Ally to Enemy
Earlier in March, TikTok (through its parent company ByteDance) announced the launch of their all-in-one platform for music marketing and distribution SoundOn. Then in May, TikTok filed a trademark application for the service,...
TikTok Shop to sell fresh food on the platform for the first time
TikTok has announced that, for the first time in the UK, users will be able to purchase fresh food directly through TikTok Shop, including...
The majority of UK consumers shun social shopping and a third increase use of...
New data has revealed that 56% of UK consumers have never purchased from a social media site using in-app shopping features, despite over a...
Shopify partners with YouTube
Shopify and YouTube are today joining forces to give merchants and creators a powerful new way to connect to consumers, build their businesses, and...
Dr Esho launches social media ready clinic in brand new FLANNELS store
This week, ESHO, the clinically inspired and doctor led cosmeceutical brand from Dr Tijion Esho MD, is opening a dedicated ‘tweakments’ space in the...
The Range partners with Ideal World to launch livestream with shoppable content
The Range and TV shopping channel, Ideal World TV will launch The Range TV this weekend as they look to win the battle for...
Love Island partners with eBay UK as UK shoppers are becoming increasingly conscious of...
Today, Love Island has announced a new partnership with eBay UK, the online marketplace with a mission to change the way we shop for...
Brands double-down on VR and Metaverse but consumers remain ambivalent
85% of social media marketers anticipate incorporating new technologies like Virtual Reality, the Metaverse, Cryptocurrencies, and NFTs into their social media strategy within the...
Soda Folk becomes the first soft drink on TikTok’s live stream shopping channel
With half of Gen Z consumers making a purchase after finding it on TikTok*, the fast-growing social media platform looks set to unlock explosive...