Burberry launch virtual replica of its flagship Ginza store
In Burberry’s latest venture in digital innovation, the luxury fashion house has collaborated with ELLE Digital Japan to create an interactive virtual replica of...
Chancellor Rishi Sunak said he wanted to ensure a level playing field between high...
Chancellor Rishi Sunak has urged Joe Biden to do a deal on the taxation of tech giants such as Google and Facebook as part...
Virtual Make-up comes to the YouTube Masthead
Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty brands. Now with the...
2019 holiday checklist: Inspire shoppers with gift-giving ideas
Whether they’re shopping for themselves or for others, 48 percent of today's shoppers say they're open to buying from new retailers during the holiday...
TikTok: From Spotify’s Ally to Enemy
Earlier in March, TikTok (through its parent company ByteDance) announced the launch of their all-in-one platform for music marketing and distribution SoundOn. Then in May, TikTok filed a trademark application for the service,...
A Retailer’s Guide to Authentic Influencer Partnerships
When working with influencers on video content, retailers often struggle to strike the right balance between brand messaging and influencer content. Ensuring content remains...
Soda Folk becomes the first soft drink on TikTok’s live stream shopping channel
With half of Gen Z consumers making a purchase after finding it on TikTok*, the fast-growing social media platform looks set to unlock explosive...
John Lewis’ Christmas campaign is British public’s favourite advert with over 21,000 Twitter mentions
Today, social media management and analytics company Sprout Social released new social media data that found ‘The Beginner’ Christmas advert from John Lewis has...
ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that.
With 63% of marketers intending to increase their...
Snapchat has used its AR to bring a bit of holiday magic to Carnaby...
For those in the West End and dreaming of a white Christmas, Snapchat has used its AR to bring a bit of holiday magic...
