Charles Tyrwhitt has expanded its physical retail presence with the launch of a new store in Solihull, West Midlands. The store officially opened on 15 August on Mill Lane in Mell Square and forms part of the company’s ongoing retail expansion strategy across the UK.
The decision to establish a store in Solihull was influenced by the town’s mix of historic charm and its established retail scene. The area has also proven to be a consistent market for the brand’s online sales, offering a foundation of existing customer interest. The new site enables Charles Tyrwhitt to reach both returning and new customers directly through an in-person shopping experience.
Spanning a total of 2,100 square feet, the store includes 1,500 square feet of trading space dedicated to showcasing the brand’s full product range. This new retail space introduces a customer-first approach supported by updated in-store technology.
The store incorporates a mobile point of sale (POS) system, designed to improve service efficiency. Team members are equipped to assist customers throughout the shop, whether offering style consultations at the shirt wall or providing fast payment solutions via “Tap to Pay” functionality. The integration of iPads enables instant access to the full online catalogue, offering a seamless blend between in-store browsing and online availability.
The store, located at 6 Mill Lane, Solihull, reflects Charles Tyrwhitt’s commitment to community-based retail. This marks the brand’s second Midlands store, following its Birmingham opening in 2017. According to the company, this launch initiates a series of planned store openings over the coming months.
Charles Tyrwhitt Retail Director Lewis Felix commented: “Opening new physical retail space is always exciting, as it allows you to build invaluable, lasting relationships with your core customer, becoming a part of the community in the process.
“At Charles Tyrwhitt, we aim to make it easy for men to dress well, and we are very much looking forward to kitting out the people of Solihull, whatever the occasion. The Solihull store is our second location in the midlands, following on from our Birmingham opening in 2017, and kicks off a busy few months of new store openings for Charles Tyrwhitt – keep your eyes peeled!”
The product range available at the Solihull location includes the company’s signature shirts and suits, alongside smart casual attire and high-summer linen garments. This variety is designed to meet a broad range of customer needs, from formalwear to everyday dressing.
