Disney Store has confirmed the opening of a new limited-time retail experience at Westfield White City this June, offering families and fans a fresh opportunity to engage with Disney’s beloved characters, stories, and merchandise in an immersive setting.
Designed as more than a conventional retail outlet, the new Disney Store will serve as a destination where the magic of storytelling is brought to life through engaging in-store features. The space will incorporate hallmark elements such as daily opening ceremonies, sculpted icons of popular characters, and immersive design touches including a prominent Tinker Bell motif.
The store will stock a wide selection of merchandise from Disney franchises, including new and exclusive items tied to the upcoming Lilo & Stitch film. From launch, the store will also feature Disney’s full summer collection, comprising towels, swimwear, and seasonal apparel for children and adults.
Enda Kelly, VP of Disney Store, said: “We look forward to welcoming fans of all ages to step into a world of wonder, play, and magical moments this June. Westfield welcomes over 27 million visitors each year at White City and we hope to bring everyone from first-time visitors to our dedicated fans a chance to experience Disney’s magic.”
The pop-up marks a renewed push to offer UK shoppers physical retail access to the Disney brand following a broader shift to online retail. This initiative builds on Disney’s continued partnership with Westfield Rise, the retail media division of Unibail-Rodamco-Westfield (URW), which has recently been extended for an additional three years.
Specific details around the opening day’s “magical moment” celebration are expected to be announced in the coming weeks. Visitors to Westfield White City can anticipate a high-energy, story-driven shopping experience that highlights Disney’s classic appeal alongside fresh product ranges.
