They really don’t make stores like they used to – but why? For retailers, being “mainstream” has become a problem. From the rise of pureplay and discount retailers to shoppers with eyes fixed on personalised instore experiences; the game has changed.
In our latest episode, guests Steve James Royale, The Yard Creative, Richard Ash, Green Room Design, and Karl McKeever, Visual Thinking, discuss what retailers must do to offer and own a point of difference that is both distinct and relevant. Download or Stream from here