Shoptalk Europe

The Shoptalk Europe event is an annual retail and ecommerce trade conference focused on innovation, technology, and transformation across the European retail sector. The next edition is scheduled to take place from 9–11 June 2026 at Fira Barcelona Gran Via, bringing together professionals involved in the future of commerce.

Structured as a business-to-business event, Shoptalk Europe gathers senior leaders from retailers, consumer brands, technology providers, investors and industry service providers. It offers a platform for exploring developments in digital commerce, unified retail strategies, artificial intelligence, and consumer trends that are influencing how people discover, shop and purchase products across online and physical channels.

The event typically welcomes thousands of attendees, including a high percentage of C-suite executives and decision-makers. The programme includes keynote speeches, panel discussions, networking sessions, and curated meeting formats designed to facilitate business connections and information exchange.

Exhibitors and sponsors generally include companies providing ecommerce platforms, retail media tools, logistics services, data and analytics solutions, payment systems and customer experience technologies. Sessions cover topics such as digital innovation, omnichannel retail, retail media, sustainability, customer loyalty and operational efficiency.

Shoptalk Europe is open to trade professionals and requires advance registration. Full details including agenda highlights, speaker line-ups, exhibitor listings, venue information and travel guidance are available on the event’s official website.