Location
- North Avenue, Marston Green, Birmingham B40 1NT, UK
Spring Fair
Spring Fair is a wholesale trade show for the gift and home sector, held at the NEC in Birmingham from Sunday 7 to Wednesday 10 February 2027. Organised by Hyve, it brings together more than 1,500 wholesale brands across home and design, gift, fashion and everyday products, with areas for garden and licensing.
Pure London joins Spring Fair
For 2027, the fashion trade show Pure London moves to the NEC and runs alongside Spring Fair on the same dates. The combined fashion area covers womenswear, footwear, accessories and jewellery, so buyers can see both shows in one visit.
What to expect
The content programme runs across five stages with more than 130 retail speakers, including a new Heart of Retail Stage and ten editorial tracks. There is also an expanded Licensing Lab and the Small Business Sunday x Spring Fair competition.
Visiting
Visitors are retail buyers from independent shops, department stores, garden centres, gift shops and online retailers. Entry is free for retail buyers and industry professionals who register in advance. The show opens at 9am each day, closing at 6pm from Sunday to Tuesday and at 4pm on the final day. Exhibitor lists and registration are on the Spring Fair website.
