FLANNELS, part of Frasers Group, has expanded its London presence with a new 5,000 sq ft store at Westfield Stratford City. The opening marks the latest step in the retailer’s UK growth strategy, bringing its blend of luxury and contemporary fashion to East London.
The store features a curated edit across menswear, womenswear, footwear, and accessories. Customers will find products from luxury fashion houses including Givenchy and Off-White, as well as popular streetwear brands like Casablanca and Fear of God Essentials. The space also spotlights rising names such as Cleens and Odd Muse, reinforcing FLANNELS’ commitment to showcasing both established and emerging designers.
This launch follows the brand’s broader effort to redefine physical retail, offering elevated, experiential shopping destinations. According to FLANNELS, its aim is to connect more meaningfully with younger and style-conscious demographics, while maintaining the high standards expected in the luxury segment.
Lauren Barrie, Group Head of Retail at Frasers Group, commented:
“The relocation of FLANNELS Stratford reflects our continued investment in elevating the customer experience and strengthening our presence in key markets. Despite wider market challenges, we are focused on delivering dynamic environments that meet the evolving expectations of today’s luxury consumer.”
FLANNELS Stratford joins the brand’s network of more than 80 stores across the UK and Ireland.
