A new FRASERS flagship store has launched at the Queensgate Shopping Centre in Peterborough, introducing a 60,000 sq ft retail concept that brings together multiple brands under the Frasers Group portfolio. The two-storey space, which opened on Saturday 13 December, features Sports Direct, USC, Jack Wills, and GAME.
The store aims to create a consolidated retail experience across lifestyle, fashion and sportswear, offering menswear, womenswear and kidswear ranges.
A dedicated 5,000 sq ft FLANNELS unit also features within the space, offering luxury and contemporary fashion. The store includes clothing, footwear and accessories across designer collections, adding a premium element to the wider site offer.
The launch forms part of the ongoing evolution of Queensgate, which has recently welcomed new and reconfigured tenants. These include MINISO, HMV, wellbeing and beauty retailer Rituals, and Goldsmiths, which is now trading from an enlarged showroom within the centre.
Commenting on the new addition, Ed Ginn, Director of Investment Management at Invesco Real Estate, said: “Frasers Group’s opening is the start of an exciting new chapter, and marks significant progress in our efforts to maintain Queensgate as a leading retail and leisure destination in the region and in the UK more widely. The addition of FRASERS, Sports Direct, and FLANNELS to the centre raises the bar for potential investment from brands to further enhance the shopping experience, as we continue to evolve Queensgate in a way that provides our catchment with everything they could need or want, in one place.”
Asset management of Queensgate is led by Sovereign Centros, part of CBRE, on behalf of owner Invesco Real Estate. Leasing is handled by CBRE and Time Retail Partners.
