Wellbeing and beauty brand Rituals has opened a 1,934 sq ft store at Queensgate Peterborough, marking the latest addition to the centre’s evolving retail portfolio. Located on the Upper Mall, the new unit places Rituals alongside tenants such as Flying Tiger, Clarks and Ann Summers.
The opening introduces Rituals’ full product range — from skincare and body care to home fragrances and wellness items — to a central location within the shopping centre. The store provides visitors with access to the brand’s premium, experience-led approach to wellbeing retail.
The launch at Queensgate aligns with Rituals’ broader strategy of strengthening its national footprint through placement in high-footfall destinations. It follows a number of recent openings that position the brand within key retail hubs across the UK.
Commenting on the launch, Ed Ginn of Invesco Real Estate said: “Rituals’ arrival at Queensgate is significant because it brings a sought after brand in the luxury market, and emphasises our dedication to providing customers with a quality experience and shopping environment. This dedicated wellness and beauty space is a fantastic addition to our lineup, and reflects Rituals’ confidence in Queensgate as a key retail destination for the best quality retailers.”
The addition of Rituals follows the July opening of Lovisa, an affordable jewellery brand that focuses on trend-led collections. Together, these openings highlight a diversification in Queensgate’s offer, catering to both value-conscious and premium segments of the market.
Further developments are also underway at Queensgate, with Frasers Group beginning work on a new multi-brand space that will incorporate Frasers, Flannels, and Sports Direct, with the opening scheduled for later this year.
Asset management of Queensgate is overseen by Sovereign Centros on behalf of Invesco Real Estate. CBRE and Time Retail Partners are appointed as joint letting agents for the scheme.
