The retailer’s first community camping event brought together members of the public, outdoor brands and guided activities as part of its wider drive to encourage people offline and outdoors.
GO Outdoors has held its first Community Camp Out, bringing together 100 campers at Tawd Vale in Ormskirk at the weekend.
The outdoor clothing and equipment retailer invited members of the public to the event alongside brands including YETI, OS, Speedo and Kampa. The campout formed part of GO Outdoors’ mission to encourage people to get “offline & outdoors”.
The free event sold out almost as soon as it went live. Attendees were able to take part in guided outdoor activities including hiking, mountain biking, open water swimming, yoga and paddleboarding, with places booked in advance at Tawd Vale.
Former England goalkeeper and angling enthusiast David Seaman opened the event with an address to guests. Blackstone provided a complimentary evening meal and breakfast, while YETI created an outdoor cinema showing short films before a live band performed in the evening.
“Our first-ever Community Camp Out was a huge success, with 100 like-minded adventurers coming together at Tawd Vale. The Camp Out was the perfect opportunity to help people experience the benefits of time outdoors and introduce them to new hobbies.” “With the recent launch of our new ‘GO Outdoors Community’ initiative, we hope this Camp Out will be the first of many events of its kind.”
Joe Hill, Outdoor Living Brand Lead, GO Outdoors
The event was capped at 100 attendees, with activities such as yoga and paddleboarding proving particularly popular. GO Outdoors said feedback from visitors was overwhelmingly positive.
“Honestly, from start to finish we had an absolute blast. The team was so welcoming, and we got stuck straight into the activities. The guided hike with OS was a personal highlight and we got to keep our amazing Freespirit Aquarobes after paddleboarding in the lake. It was also so lovely to meet and hang out with other guests who were just as outdoorsy as us. We’ll be back again next time, for sure!”
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
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