Business events have certainly become a lot less stressful over the last few years.
While costs including conference fees, driving, lodging, food, and entertainment used to bite mercilessly into a business’s budget, nowadays, it isn’t even an issue. Nor is time pressure, turn-out rate, or availability, for that matter.
In fact, thanks to several virtual event platforms, the whole process of putting on a corporate event is decidedly easy. Last year, surveys revealed that 67% of businesses conduct digital events rather than in-person events, and this doesn’t look set to change any time soon.
But this isn’t to say that everything has been worked out. While many businesses choose to conduct digital events due to their ability to cut down on the stress and cost of traditional events, not every business is harnessing their full potential. There is a lot that needs to be considered to make the most of live, digital events, and this starts with the platform itself:
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Choosing The Right Platform
How many events have you attended where the connection has faltered, or spent a minute or two buffering? That feels pretty normal, right? But it shouldn’t be. Especially if you’re putting on an event that showcases the professionalism of your company.
All the most professional companies can put on live interactive events online through streamlined 5G connections and network capabilities that are consistently up-to-date. That’s the sort of connection that you’re competing with and should be aiming for, and for this, you need to choose the appropriate platform and make sure your own network connections are strong with low latency.
Spreading A Business’s Reach
While many businesses have upgraded to digital events, a lot of them have kept to their typical networking strategies. Let’s say this is a corporate event that is being held to build relationships and forge new connections. If this were an in-person event, there would be only so many people a business could invite. However, for some reason, this remains the case with many live, digital events.
When the world shifted to a more remote interaction, event organisers reported seeing a 70% jump in attendance after they allowed online access. To harness the full potential of digital events, then, businesses need to promote and build anticipation in a different way, spreading the reach as far as possible to expand the business enterprise, and encourage the countless connections that wouldn’t have been made if the event was in-person. Businesses looking to leverage live digital events should focus on tools and platforms that enhance real-time interaction. For instant audience engagement and quick attendee verification, services like fast people search free are invaluable.
Harnessing Useful Data
In business, everything comes back to data. The more data you have, the more aware of your audience you will be, and the more chance you will have to connect with them. The live, digital event is another access point for data. Every step of the attendee journey – including likes, content consumption, interaction, and more – can be tracked and analysed after the event, and this can be so useful when it comes to pushing your business to the next level.
According to a recent study, data points for virtual attendees have increased by around 20%, but it needs to be harnessed first. Businesses need to start seeing their events as opportunities, not just to connect with partners or consumers, but to understand each other better through focused data and more intensive analysis.
Conclusion
There is a lot of potential behind live, digital events, and more businesses are beginning to understand that. If you are running a business, it’s important to do your research on the right platforms, rehearse your event to ensure a smooth experience, and pay attention to the data. Only then will you reach that potential and make your events more practical and useful than ever before.
