Family-owned luxury jeweller, Laings, has unveiled a new TAG Heuer boutique in Edinburgh. This opening marks the second exclusive TAG Heuer outlet in the country, following the inaugural Scotland boutique launched in September 2023 on Buchanan Street.
The boutique, located in the prestigious Multrees Walk shopping area, is expected to bolster the local economy by creating seven job opportunities, including roles for a store manager and sales assistants. Occupying over 130m², this retail space is dedicated to showcasing TAG Heuer’s newest collections, such as the renowned Carrera Collection.
A highlight of the boutique is a 3D Porsche sculpture, mounted on the wall, that celebrates the enduring collaboration between TAG Heuer and Porsche. The artwork, crafted by local artist Katy Sawrey, features a dynamic and colourful rendition of the Scottish landscape, reflecting the artist’s signature style and the brands’ shared racing heritage.
Stuart McDowell, Laings’ Managing Director, expressed his enthusiasm for the new store: “The opening of our Edinburgh mono-brand boutique is not only a testament to our strengthening partnership with TAG Heuer but further demonstrates Laings’ investment into the trend of mono-brand boutiques, which offer a focused, more immersive experience that many of our clients look for. We are proud to introduce Edinburgh to a new, state-of-the-art retail destination, with our interactive display area alongside the excellent customer service and diverse offering clients have come to expect from the Laings and TAG Heuer names.”
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Echoing this sentiment, Rob Diver, TAG Heuer UK and Ireland’s Managing Director, remarked on the strategic expansion: “Following the success of our previous TAG Heuer boutique in partnership with Laings, it was only natural to expand into Scotland’s capital with them – we look forward to homing TAG Heuer in the prime location of Multrees Walk and seeing where this valued partnership will take us next.”
The Edinburgh boutique’s launch is part of a broader investment by Laings to cement its status as a premier destination for luxury jewellery and timepieces.
Adam Stone, Head of Retail Asset Management UK at Nuveen, commented on the significance of this new addition to Multrees Walk: “Multrees Walk is home to many leading and exclusive lifestyle brands, and we are thrilled to welcome TAG Heuer to our portfolio. The new TAG boutique will provide a unique and special shopping experience, bringing exceptional watchmaking, technology, and innovation to Multrees Walk. With an enviable location, Multrees Walk provides an exceptional shopping experience in the heart of Edinburgh housing many exclusive fashion brands including Louis Vuitton, Harvey Nichols, and Michael Kors and we look forward to welcoming more throughout the year.”
