Lone Design Club (LDC) and Faire are setting the stage for an innovative collaboration during London Fashion Week by launching a pop-up event in Covent Garden. This initiative is designed to offer unique physical retail opportunities to a selection of the UK’s emerging and ethically conscious fashion brands. From the 15th to the 28th of February, the pop-up will feature an array of brands including Arctic Fox and Co, Cara & The Sky, D-Trench, Elsie & Fred, LUCiA Chain and The Knotty Ones.
These brands, known for their innovative and ethical approaches, are part of Faire’s extensive network, which supports thousands of brands to reach independent retailers across the UK and beyond.
Olympic gold medalist diver Tom Daley, with his brand Made With Love, has also embraced this collaborative spirit, commencing sales to Faire’s community of independent retailers. Daley’s involvement brings a spotlight to the event, emphasising the importance of partnerships in expanding the reach of independent brands.
Tom Daley said: “I’m so happy that Made With Love is working with Faire. As an independent brand, partnerships like this are invaluable to us in getting the Made With Love word out there!
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“I set up Made With Love in 2021 shortly after the Olympics. We sold out on launch, released a Pride collection where all profits went to charity, collaborated with Sex Education on a knitting range and so much more.
“This year, we want to keep growing Made With Love and Faire is going to play a big role in that. With its brilliant connections to a very impressive list of wholesale and independent retailers all across the world, I look forward to working together and helping get our creations to as many people as possible!”
Justina Lizikevičiūtė, B2B sales manager at The Knotty Ones said: “Community is at the heart of The Knotty Ones value system – whether it’s linking our knitters with end consumers or forming partnerships with retailers. The roles of both B2B and D2C are pivotal in achieving this vision. And we are thrilled to bring this to life at LDC and Faire’s upcoming pop-up event.
This event provides us with a great opportunity to showcase our knits in London – the UK being one of our main markets – to enhance our existing customer relationships and build new ties!”
Charlotte Broadbent, UK general manager at Faire, said: “At Faire, we are empowering hundreds of thousands of independent brands and retailers to thrive by providing them with the tools they need to succeed, whether they’re selling online or in-store. Many of the brands who use Faire to sell to independent retailers across the UK and beyond also run their own DTC channels, so we’re collaborating with LDC to give more businesses a chance to test and explore how this could be a complementary strategy to their wholesale businesses.
“Our mission at Faire is focused on revolutionising the wholesale model so that we can support both independent retailers and the brands they’re buying from to grow their sales and streamline their businesses.”
Lone Design Club, Founder & CEO, Rebecca Morter, said: “Joining forces with Faire to launch this collaborative space within our pop-up during London Fashion Month is a monumental step for Lone Design Club as we continue to push the boundaries of retail innovation.
“This initiative not only showcases our commitment to supporting emerging and ethical UK fashion brands by providing them with a unique physical selling space, but it also reflects our dedication to revolutionising the high-street.
“By helping brands to discover ways of blending Direct-to-Consumer (DTC) and Business-to-Business (B2B) channels, we aim to create a more dynamic and accessible retail environment. Our goal is to empower these brands to expand their reach both online and offline, maximising their growth potential and making a significant impact in the retail industry.
“We are excited to see brands like Arctic Fox and Co, The Knotty Ones, and more take advantage of this opportunity to connect with a broader audience and thrive in both the digital and physical retail realms.”
