Longmartin Properties Ltd, a joint venture between Shaftesbury Capital and the Mercers’ Company, has announced that technical athletic apparel brand, lululemon, will be relocating and upsizing its flagship store within The Yards, Covent Garden. Taking a new, prominent corner unit on Long Acre, the new 8,364 sq ft store will mark an 130% upsize and is a strong vote of confidence in the destination from a leading international brand.
Set to open later this summer, the flagship West End store will showcase lululemon’s range of activewear products for activities including yoga, running and training, and more, across its womenswear, menswear, footwear, and accessories lines.
lululemon’s upsized store will join The Yards’ extensive lineup of sportswear brands, including Pineapple, Snow+Rock and Runners Need, alongside premium fashion brands on Long Acre, including Levi’s and Reiss. Covent Garden is also home to Canadian high-performance outdoor apparel and accessories brand, Arc’teryx, and HOKA’s first-ever retail location in Europe.
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Building on the brand’s vision to create a community through a local grassroots approach, lululemon will benefit from The Yards’ vibrant neighbourhood of office workers, residents, and visitors, and is set to offer local activities from running clubs to group exercise sessions in the area.
On behalf of Longmartin Properties Ltd, Abi Labbett, Asset Manager at CBRE, commented: “Securing the relocation and significant upsize of lululemon is a key moment for us and reaffirms The Yards as the destination of choice for leading international brands and debut concepts alike. We’re proud to be experiencing sustained demand and continued investment from the very best names, ones which share our community values, and we look forward to witnessing lululemon’s continued success at The Yards, Covent Garden.”
Hanover Green acted for The Yards, whilst lululemon was represented by Forge.
