MINISO has officially announced the launch of its latest store situated at Westfield Stratford City. Positioned on the lower ground floor adjacent to McDonald’s, the store is set to welcome shoppers starting from noon on Friday, 1 March.
Occupying an area of just over 2000 square feet, the new establishment is set to showcase exclusive beauty collections, including products from Mad Beauty and the esteemed K-Beauty brand TONYMOLY. This launch signifies MINISO’s initial foray into East London, thereby increasing its total number of stores in the capital to seven, including a second outlet within a Westfield shopping centre in London.
MINISO’s new store at Westfield Stratford promises an extensive range of popular products, catering to a variety of preferences. Among the offerings are the much-loved Sanrio Blind Boxes, an assortment of plush toys, cost-effective home goods, and charming accessories. Additionally, the Stratford store will introduce MINISO’s latest Beauty & Self-care line to the UK market, featuring an array of products such as face scrubs, hand creams, and eye masks, making it a premier destination for beauty enthusiasts.
Saad Usman, the Chief Operating Officer of MINISO UK, expressed excitement about the new store opening, stating: “We’re thrilled to bring MINISO joy to East London with our newest store at Westfield Stratford City. Not only is this MINISO’s seventh store in London, but it’s also the second Westfield location in London. We’re excited to be broadening our beauty offerings with the second launch of MINISO’s beauty and self-care line, further enriching our commitment to providing a variety of high-quality products at affordable prices.”