Grosvenor has recently inaugurated a new David M Robinson (DMR) boutique at Liverpool ONE, a significant collaboration with Swiss watchmaker TAG Heuer. This 3,600 sq ft establishment on South John Street is a pioneering venture for both TAG Heuer and DMR in Liverpool, representing the largest TAG Heuer Boutique in the UK. The new store enhances Liverpool ONE’s reputation for hosting an array of distinguished luxury watch and jewellery brands.
This addition to Liverpool ONE, the TAG Heuer boutique, complements DMR’s expanded jewellery and Rolex flagship store, along with its exclusive OMEGA boutique located on the same street. This third DMR store at Liverpool ONE showcases an extensive selection of premium products, including the celebrated Aquaracer and Carrera collections. The store also features interactive displays highlighting the latest TAG Heuer Connected Calibre E4.
The boutique, adorned in TAG Heuer’s distinctive blue, is crafted to exhibit an exclusive range of timepieces. Its design incorporates wood and steel elements, resonating with the brand’s modern aesthetic. The store also houses a private luxury lounge and bar, and a unique 3D Porsche sculpture. Created by local artist Jessica Slack, the sculpture features her signature vibrant colours and style, reflecting the brand’s bold image and racing heritage.
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Rob Deacon, Asset Management Director at Grosvenor, expressed enthusiasm for the new opening, acknowledging both David M Robinson and TAG Heuer as benchmarks in luxury watch and jewellery collections. He highlighted the significance of DMR’s third store in Liverpool ONE, reinforcing the destination’s appeal to prestigious brands and its curated high-calibre offerings.
John Robinson, Managing Director at DMR, shared his excitement about the new TAG Heuer boutique in Liverpool ONE. He underscored the importance of this opening, making Liverpool ONE a prime destination for luxury watch and jewellery enthusiasts in the North West and beyond. Robinson emphasized the success of the flagship DMR showroom, featuring a Rolex Espace and the adjacent Omega Boutique, as foundational to the new TAG Heuer boutique.
Rob Diver, Managing Director at TAG Heuer UK and Ireland, also commented on the opening. He emphasized the significance of the new boutique, being the largest mono-brand space for TAG Heuer in the UK. This step marks TAG Heuer’s commitment to expanding in key markets and enhancing the customer experience. Diver expressed his pleasure in initiating this partnership with DMR at such a prominent location as Liverpool ONE.
In the process of establishing the boutique, Metis and CBRE represented Liverpool ONE, while Rebecca Davison at Howard Kennedy represented David M Robinson.
