Rather than spend time and money on endless product shoots, British heritage-inspired clothing brand, Jack Wills, is engaging Instagram influencers to create content promoting its seasonal ranges. The fashion brand is now in its tenth campaign with influencer management platform, Takumi, which have resulted in increased engagement and reach, while also improving the authenticity of its content.
Priya Kumar, head...
How do you as a business alter your communication towards a more humanistic approach, using media channels that your potential customers use in their everyday lives?
This is the issue influencer marketing seeks to accommodate; namely to give a product or brand a human voice and sender. Influencer marketing is the mouth-to-mouth principle transferred to the digital age. Through collaboration...
Same-day delivery is of course a great thing. We would all love to receive the products we ordered online within a few hours. However, as this infographic from 2Flow outlines this comes with a few challenges.
intu Accelerate, run in partnership with innovation specialists L Marks, will develop new technologies and services for the UK retail market that will be piloted at intu shopping centres and online at intu.co.uk to test the reactions of retailers and shoppers.
Their ideas include robotic retail assistants and technologies that will improve building management or drive more customers to shops...
Consumers don’t make retailers’ lives easy; they can be fickle, inconsistent with their buying habits and often operate on a ‘one strike and you’re out’ mentality, before shopping elsewhere. For some time now, retailers have been keen to forge more personal relationships with their customers in a bid to better understand their individual needs and expectations, so that they...
Consumers are disappointed in the current lack of in-store technology available and want a more personalised experience when visiting a physical store, a new report from Grassfish suggests.
With competition at an all-time high as the festive season prepares to kick off with Black Friday next month, it becomes even more important to ensure consumers’ needs and demands around personalised in-store...
Google has recently introduced the conversational platform Actions on Google in Germany, which allows third parties to build apps for their virtual assistant called the Google Assistant. As the one of main partners for this launch, Zalando collaborated with the Google team in Germany to create a new service that allows users to find the perfect gift through a...
Declan Curry meets House of Fraser’s Dr Dorothy Maxwell, who reflects on the retailer’s new department store and efforts to make retailers and stores more sustainable.
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Launched in 2015, the digital wallet service has been progressively rolled out across Tesco’s UK stores, with hundreds of thousands of customers having downloaded and using the app on a regular basis to vastly improve their checkout experience when shopping at Tesco.
On average, a transaction using the Tesco Pay+ digital wallet takes place every three seconds at a Tesco store, demonstrating...
The trial of Sainsbury’s checkout-less technology, which enables customers to pay for goods on their mobile phone in the retailer’s Euston store, shows the prominent role that mobile technology will play in the reduction of friction in the retail environment. This is according to Qmatic UK Ltd, which leads the market in customer journey management technology solutions.
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