New research by SaaS technology company Eagle Eye has found that retailers are failing to take advantage of widespread mobile phone use to enhance the customer experience. Results revealed that while consumers are frequently using their phone whilst shopping, they report hardly ever using it to interact with the retailer itself, and want to be offered more mobile enablement.
The statistics...
The first episode of The Retail Exchange, a new retail podcast series that throws a spotlight on key issues affecting instore performance, with insight and opinion from senior figures from within the industry, is now available to download.
Hosted by former-BBC journalist and broadcaster Declan Curry, episode one of The Retail Exchange is titled ‘Stores of the Future 2.0’ -...
When we think of online solutions we think of how they circumnavigate, even undermine the physical high street shopping experience, but there are now digital technologies that promise to increase footfall to the shop by alerting customers of offers when they wander near the shop doors. Welcome to the age of beacons and other digital strategies, says James Carson,...
New 3D technology has been designed that will change the way people make decisions on which shoes they buy from store to store. Designed by Invertex, FeetID includes the new Launch-pad, an in-store autonomous unit that can 3D scan a precise measure of a shopper’s feet and send it directly to their mobile phone within seconds.
Instantly the Invertex’s cognitive...
Richard Corps, managing director and co-founder of Ads Reality, explores augmented reality and its return on investment.
Augmented Reality (AR) is the future of marketing as it applies a digital and interactive layer to anything within the real world. From enhancing how we communicate and entertain ourselves to the way we work and solve problems, AR has the potential to...
Fast food restaurant McDonald’s and music streaming service Soundtrack Your Brand have been working together for the past year to develop a new way for guests to interact with music when they’re having a meal. BeatQuiz is an AR quiz game that automatically generates multiple-choice questions based on the music currently playing in restaurants, enabling McDonald’s customers to use their...