MINISO, the global lifestyle retailer, has inaugurated its latest store in East London’s Westfield Stratford City. The event, held on March 1st, saw British media personality Gemma Collins performing the ribbon-cutting ceremony to officially open the store.

Situated on the lower ground floor near McDonald’s, the new MINISO outlet covers an area of over 2000 sqft. This store marks MINISO’s initial entry into East London and increases its total to seven stores across London, including this being the retailer’s second establishment within a Westfield shopping centre.


The store offers an array of exclusive beauty collections, featuring products from Mad Beauty and the celebrated K-Beauty brand TONYMOLY. It also heralds the introduction of MINISO’s Beauty & Self-care range in the UK, comprising items like face scrubs, hand creams, and eye masks.

MINISO’s new location at Westfield Stratford presents a variety of best-selling products, including Sanrio Blind Boxes, plush toys, affordable homewares, and accessories. The inclusion of the Beauty & Self-care range signifies MINISO’s efforts to expand its product lineup, catering to a broad customer demographic.

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Saad Usman, Chief Operating Officer at MINISO UK, commented on the store opening: “We’re thrilled to bring MINISO joy to East London with our newest store at Westfield Stratford City. Not only is this MINISO’s seventh store in London but it’s the second Westfield location in London. We’re excited to be broadening our beauty offerings with the second launch of MINISO’s beauty and self-care line, further enriching our commitment to providing a variety of high-quality products at affordable prices.”

The establishment of MINISO’s new store at Westfield Stratford City represents an addition to the retailer’s London presence, aiming to offer diverse shopping options to East London’s residents and visitors.