Purpose-driven fashion retailer OutsideIn (Oi) will launch a new pop-up store at The Boulevard, on 15th July 2024. This follows the significant success of their previous pop-up venture.
Operating for a period of four weeks, OutsideIn’s outlet store will offer its current range of clothing and accessories, including t-shirts and beanie hats, at discounted prices. This initiative provides an opportunity for customers to purchase fashionable items while supporting a worthy cause.
Established in Belfast in 2016, OutsideIn was founded with a mission that goes beyond selling clothing. The retailer is dedicated to aiding people experiencing homelessness through their ‘Wear One, Share One’ giving model. For every product purchased, customers donate brand-new essential clothing items to individuals in need through OutsideIn’s network of Giving Partners.
Since its inception, OutsideIn has made a considerable impact, distributing over 212,000 essential clothing items to those in need across 41 cities in seven different countries. The company, with the support of its Giving Partner network, continues to grow steadily. Looking to the future, the Northern Irish retailer has pledged to donate two million products over the next five years.
Chris Nelmes, Retail Director at The Boulevard, expressed his enthusiasm for OutsideIn’s return. “As a socially conscious, independent retailer, Oi aligns well with our values and was a huge success with our shopper demographic. We are therefore delighted to welcome OutsideIn back to The Boulevard for the summer months and support its homelessness initiatives,” he said.
David Johnston, Founder of OutsideIn, shared his excitement about the pop-up store’s return. “The response we had from customers when we popped up at The Boulevard back in February was fantastic, and the support we have received since then has taken us from strength to strength. We are excited to return to The Boulevard and continue to engage with customers and give them the chance to hear the stories and passion behind our designs and the people they are helping with each purchase.”
