Rituals is preparing to open its latest retail store in the heart of Royal Tunbridge Wells on 11 June 2025. The new 133.4 square metre space will offer the brand’s full selection of bath, body, and home items, all rooted in its philosophy of encouraging everyday wellbeing and self‑care.
The store will be situated in the town centre of Royal Tunbridge Wells, Kent—an area known for its spa heritage and upmarket retail appeal. With its blend of historic Georgian architecture and a strong mix of independent retailers, the town is seen as a fitting location for Rituals’ expansion into new communities seeking premium wellbeing products.
By establishing a presence in this spa town, Rituals will extend its reach to both residents and tourists. The pedestrian‑friendly areas, including The Pantiles, support a leisure‑focused retail environment that aligns with the brand’s ethos of creating tranquil, purposeful spaces.
Customers visiting the new store will be able to explore Rituals’ complete product collection, including its signature bath and body ranges, scented candles, and home fragrances. Each item is designed to help users build moments of reflection and calm into their daily lives.
Annemarie Forsyth, Managing Director, Rituals Cosmetics (UK & Ireland), commented: “We’re thrilled to be bringing Rituals to Royal Tunbridge Wells and to share our wellbeing philosophy with this vibrant and historic town. From indulgent bath and body products to home fragrances that create a sense of calm, each Rituals item is thoughtfully designed to help people slow down and find moments of peace in their everyday lives. We look forward to welcoming both new and existing customers into our new store and inspiring a more mindful way of living.”
The Royal Tunbridge Wells location adds to Rituals’ growing UK presence and reflects its broader strategy to expand across market towns and regional centres where lifestyle‑focused retail continues to thrive. As demand for self‑care products and mindfulness routines grows, the new store is positioned to offer shoppers an environment conducive to both discovery and relaxation.
This opening is part of Rituals’ wider plan to bring its brand of accessible wellbeing to more communities across the UK, with stores acting as both shopping destinations and experiential hubs where customers can engage directly with its philosophy and product lines.
