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Virgin Media O2 has partnered with Kindred to launch ‘Feel good shopping’ a unique sustainable shopping service. The new retail shopping feature will help customers save money and support eco projects while shopping online.

The exclusive ‘Feel Good Shopping’ feature is now live in the My O2 app giving customers discounts and deals at over 70% of the top UK online retailers and more than 20,000 retailers in total. The new features means that shoppers can make donations to reforestation and carbon offsetting every time they shop on their mobiles — while receiving discounts.

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O2 Customers can view their ‘wallet’ in the My O2 app to see how much they have donated, how many trees they have planted, and how much carbon they have offset — all powered by Kindred and its partners.

In addition, The Feel Good Shopping feature empowers customers to make more informed decisions about where to shop, with ‘Earthmark’ scores for participating retailers highlighting their sustainability performance.

Kindred’s solution can be integrated by any app owner or publisher to give their users access to the discount network, which includes over 20,000 online stores. These discounts can be used to encourage engagement, drive loyalty through in app rewards, or promote positive CSR initiatives like reforestation or carbon offsetting. At the same time, the solution provides an incremental revenue stream for app creators, sharing in the commission paid out by the discount networks on every transaction.

Mike Gadd, Kindred’s COO, said: “Our partnership with Virgin Media O2 is a significant milestone for Kindred as it literally brings our mission to life, demonstrating how technology can help encourage conscious consumption, while raising cash to invest in green projects that will directly mitigate the impact of climate change. Through its wide-reaching network and green ambitions, Virgin Media O2 gives us the opportunity to showcase the power of positive consumption to a wider audience than ever before.”

Simon Valcarcel, Marketing Director at Virgin Media O2 added: “The Feel Good Shopping feature is a win-win for O2 customers; they can save money at thousands of retailers, whilst also supporting projects that protect the planet, and support communities across the country. It’s all part of our Better Connections Plan which aims to create a better, more connected and greener future for everyone.”

O2 customers can access Feel Good Shopping via the My O2 app, currently available on iOS, with Android scheduled for later in the Summer. O2 is the latest partner to integrate Kindred’s revenue and loyalty solution. The solution, which gives users access to the shopping discount network, is described as “encouraging engagement, driving loyalty through in app rewards, and promote positive ESG initiatives like reforestation or carbon offsetting.”

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