SSC Napoli has become the first football club in the world to launch its own exclusive Amazon Brand Store on amazon.it, amazon.fr, amazon.de, amazon.co.uk and amazon.es.

The aim is to extend the agreement in the near future to include the North American market.

SSC Napoli plans to bring tens of millions of fans across the world closer to the club by offering Amazon customers quick, easy access to Napoli kit and merchandise.

The Amazon store launched at the same time as the new Napoli replica kit.

Fans can go to the new Amazon Brand Store and find Kappa products along with a full range of licensed merchandise. The page will also feature animated content that will be regularly updated.

The Amazon partnership is part of the international development strategy the club has been carrying forward in recent years with the aim of strengthening the brand in foreign markets.

“Napoli have become a regular fixture among the top 20 clubs in UEFA rankings, have over 40 million fans worldwide as well as a further 120 million with a passing interest,” said Napoli president Aurelio De Laurentiis.“It is very important to us to be able to offer them easy access to our merchandise, and Amazon offer extraordinarily efficient distribution and order management services.”

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