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Secret Sales, a leading marketplace specializing in discounted fashion, sportswear, and beauty products, has revealed plans to extend its reach into Ireland. This strategic move allows brands and retailers to broaden their off-price strategies, targeting an estimated 3.4 million online consumers in Ireland.

Irish shoppers will now have the opportunity to explore over £700 million worth of discounted inventory on Secretsales.com. The platform boasts a wide array of 450 premium brands, including Dsquared2, Plein Sport, Aquascutum, Cavalli, Diesel, Asics, Hackett, Ted Baker, Superdry, among others.

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Chris Griffin, CEO of Secret Sales, commented, “This year, Secret Sales has seen remarkable growth, which has paved the way for us to expand into new territories. For the Irish market, there is already a strong consumer appetite for off-price fashion making this a natural expansion fit for our brands and retail partners. Careful consideration was also given to the product selection to truly appeal to an Irish audience.”


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He added, “As we continue our international expansion path, we are committed to working collaboratively with our brand and retailer base to launch in new markets that align with their business needs. This means increasing margins, reaching new customers and protecting brand equity.”

This expansion is part of Secret Sales’ ambitious international strategy to become the premier destination for discounted retail in all major European markets by 2025. The move follows the company’s recent acquisition of Dreivip, a leading ecommerce platform in Spain.

Secret Sales has been experiencing robust growth, with projections indicating a 150% year-on-year increase across the European region by the end of 2023. The platform’s inventory has also seen a significant uptick, with a 45% increase year-to-date. Following the Irish expansion, this figure is expected to surpass 100%, representing a total inventory value linked to the Secret Sales platform of over £3 billion.

In summary, Secret Sales’ expansion into the Irish market is a calculated move aligned with the company’s aggressive growth strategy. The platform aims to capitalize on the strong consumer demand for off-price fashion in Ireland, offering a wide range of premium brands at discounted prices. With this expansion, Secret Sales continues to solidify its position as a key player in the European off-price retail market.

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