Swiss luxury watchmaker TAG Heuer has opened its doors to a new boutique at Westfield Stratford City in London. This marks the brand’s fourth standalone boutique in the capital and its seventh in the UK, reinforcing TAG Heuer’s commitment to offering exceptional customer experiences in modern, aesthetically pleasing spaces.

Situated on the ground floor of the bustling retail hub, the new boutique spans 72 square meters and has been meticulously designed to reflect TAG Heuer’s rich heritage and forward-thinking vision.

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The boutique showcases an extensive range of watches, including the latest and most iconic pieces from the Aquaracer and Carrera collections. This year, the Carrera collection celebrates its 60th anniversary with several new releases. Additionally, the boutique offers interactive showcases where visitors can explore the TAG Heuer Connected Calibre E4, a pioneering smartwatch in the luxury sector since 2015.

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Given the boutique’s proximity to London’s iconic Queen Elizabeth Park and the legacy of The London 2012 Summer Olympics, the space provides an opportunity for visitors to explore TAG Heuer’s sports applications and wellness functions, offering detailed performance insights.

Rob Diver, Managing Director of TAG Heuer UK and Ireland, stated, “following an encouraging growth for standalone boutiques we continue to target our expansion and footprint among key locations across the country. Being able to interact and shape the clients’ journey remains our key priority. Westfield Stratford City represents a young and dynamic environment with a strategic spot in an ever-emerging area of town.”

Chris Betts, General Manager at Westfield Stratford City, added, “We’re thrilled to welcome the arrival of TAG Heuer to Westfield Stratford City. Our focus remains on delivering an exceptional shopping experience for all who visit us and the addition of TAG Heuer to our portfolio further exemplifies our commitment to excellence. TAG Heuer is synonymous with precision, craftsmanship, and innovation, making it the perfect fit for our luxury and premium offerings.”

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