Sephora is set to open its second UK store in Westfield Stratford on November 15th, 2023. This comes after the brand’s highly successful debut in Westfield White City earlier in March. The White City store saw an unprecedented turnout, with 5,000 people attending the opening day and sales soaring to +300% above expectations. The Stratford location is anticipated to be the first in a series of new stores as Sephora actively scouts for sites across the UK.
Sephora has shown a keen interest in tailoring its offerings to the UK market. This includes a bespoke product range, a store design that resonates with UK aesthetics, and community engagement through unique social media and communications campaigns.
The Stratford store will feature Sephora’s signature black and white stripes across its 23-metre façade. Inside, the store will maintain the design elements that made the first UK store a hit: soft geometric shapes, ambient lighting, textured finishes, and greenery to enhance the shopping experience.
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In terms of product offerings, the store will house 125 brands across various categories such as makeup, skincare, haircare, fragrance, and wellness. Alongside the globally renowned Sephora Collection, the store will introduce new and exclusive brands like Adwoa Beauty, Relevant, STRAAND, Salt & Stone, and Naked Sundays. These newcomers will join an already impressive lineup of exclusive brands like Haus Labs by Lady Gaga, Glossier, GXVE Beauty, ONE/SIZE Beauty, Makeup By Mario, Skinfix, Vegamour, The 7 Virtues, and Commodity.
In-store exclusives like Glow Hub, Glow Recipe, Coco Cosmetics, and Danessa Myricks will also be available, alongside cult favourites like Fenty Beauty, MILK Makeup, Kosas, Drunk Elephant, Sol de Janeiro and more.
The store will also feature a grand Beauty Hub, offering a range of unique beauty services and treatments performed by in-house experts trained at the Sephora University. Other services will include the Sephora UK Lip Bar, the Benefit Brow Bar, and personalized fragrance engraving. Hair styling services from Dyson will also be available.
Commenting on the launch, Sephora UK CEO, Sarah Boyd said, “We are so grateful for the welcome we have received from our fans in the UK. Their response to our White City opening blew us away and far exceeded our expectations. We are committed to giving the UK a unique Sephora experience, one tailored to the unique cultural needs of this wonderful country. We hope the community in Stratford love the store as much as those in West London and look forward to a day of treats and surprises at our opening.”
SEPHORA’s second London store will open on November 15th
