Sephora is expanding its footprint in the UK with the announcement of two new store openings in Newcastle this autumn, following the successful launch of a store in Manchester earlier in the year. This move is a response to the considerable demand from Sephora’s engaged community, with Newcastle’s Eldon Square and the MetroCentre chosen as the locations for these new outlets.
Sarah Boyd, Managing Director of Sephora UK, highlighted the company’s approach to expansion, stating: “Continuing our trend of listening to our customers and where they want to see us open, we heard the beauty community of the North East loud and clear when they asked us to open in Newcastle city centre and the Metro Centre. Opening not one, but TWO amazing beauty playgrounds at the same time is a bold step, and one we have great confidence in. We are beyond excited to welcome all the passionate beauty lovers of the region to our stores and to create an iconic moment for retail in the North East.”
The upcoming stores in Newcastle are set to offer an unparalleled shopping experience with a wide selection of brands across various beauty segments, including makeup, travel, fragrance, skincare, haircare, grooming, and wellness. Sephora is known for its curated collection of both local and global brands that stand out for their innovation. Shoppers will have access to exclusive brands such as Makeup by Mario, GXVE by Gwen Stefani, Haus Labs by Lady Gaga, and the TikTok-famous Topicals, among others. Additionally, the stores will feature viral beauty products from Glossier, Rare Beauty, Kayali, and Glow Recipe, as well as the extensive Sephora Collection, known for its high-quality skincare, makeup, haircare, bodycare, and travel products.
Beyond offering a wide range of products, the new Sephora stores in Newcastle will provide customers with immersive beauty services. These in-store services range from quick treatments to full-hour ‘Glam Look’ makeovers, facilitated by Sephora’s team of Beauty Advisors. With offerings including facials by Elemis, Dermalogica, and Seasonly, brow services by Benefit, hair styling by Dyson, and various makeup services, Sephora aims to provide a transformative beauty experience to its customers.
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