Søstrene Grene has confirmed the opening date for its newest London store, which will launch at Outlet Shopping at The O2 on Friday, 15 May.
The opening will mark the Danish lifestyle brand’s 12th location in Greater London and will bring Søstrene Grene’s Scandinavian retail concept to one of the capital’s retail and entertainment destinations.
Opening ahead of the summer season, the new store will offer homewares, seasonal décor, furniture, craft collections and lifestyle accessories, with the brand continuing to focus on design-led products at accessible price points.
The Greenwich launch further strengthens Søstrene Grene’s presence across London, joining existing stores in Canary Wharf, Wimbledon and Kingston. The store will be located within Outlet Shopping at The O2.
To mark the opening, the first 100 customers in the queue will receive a voucher for one of the brand’s woollen throws. Visitors will also be offered complimentary tote bags filled with selected Søstrene Grene products, alongside live entertainment during the launch.
“Opening at Outlet Shopping at The O2 marks an exciting step in our continued growth across the UK. Each new store allows us to introduce more people to the wonderful world of Søstrene Grene – a world designed to inspire creativity, curiosity and a sense of calm. We want every visit to feel meaningful, whether customers are discovering new ideas for their home or simply enjoying a moment of inspiration.”
Mikkel Grene, Group CEO and co-owner of Søstrene Grene
With more than 400 stores worldwide, Søstrene Grene has developed an international following for its Scandinavian-inspired homewares, crafts and lifestyle products. The brand continues to expand across the UK in response to demand for its in-store experience.
René Jensen, Head of Retail for Denmark, the UK and Ireland, said the opening would further strengthen the brand’s retail presence across London.
“This opening comes at the perfect time. Our seasonal collections are designed to bring fresh inspiration into the home, with simple ideas that can make a big difference. Reaching our 12th store in Greater London is a proud moment. The response to Søstrene Grene in the region has been incredibly positive, and we’re excited to continue sharing our Scandinavian approach with even more customers.”
René Jensen, Head of Retail for Denmark, the UK and Ireland, Søstrene Grene
Søstrene Grene’s new store at Outlet Shopping at The O2, Greenwich, will officially open on Friday, 15 May at 9:59 am.
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