Superdrug has unveiled its first skincare advent calendar, introducing a £60 seasonal offer containing more than £160 worth of skincare products.
Called 24 Days of Beauty, the calendar brings together products from Superdrug’s own ranges alongside established skincare brands. A waiting list for the calendar has opened ahead of it becoming available.
The launch follows strong customer interest in beauty advent calendars on Superdrug’s website, where shoppers made more than 44,000 searches for the category between August and November last year.
Inside 24 Days Of Beauty
Among the products revealed so far are:
- POP Superdrug Fresh Reset Face Wash
- B. Superdrug Cleansing Balm
- Haruharu Wonder Black Rice Probiotics Barrier Essence
- Naturally Radiant by Superdrug Rose Quartz Gua Sha
- Beauty of Joseon Relief Sun: Rice + Probiotics SPF50
- VT Cosmetics Reedle Shot 100 2 Step Mask
Extending Superdrug’s Beauty Offer
The calendar arrives as Superdrug continues to develop the beauty discovery element of its wider retail offer. Its Beauty Playground concept has introduced more interactive beauty environments across stores, while the retailer has also continued to broaden its skincare assortment through additions including Geek & Gorgeous.
By combining its own labels with third-party skincare brands, the advent calendar gives Superdrug a dedicated skincare proposition within the increasingly established seasonal beauty calendar market.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
