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Hammerson Unveils 115,000 sq ft of Fresh Retail Space at Bullring...

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Bullring & Grand Central, a prominent retail destination in Birmingham, recently celebrated a significant milestone with several new store openings, marking a pivotal moment...

Under Armour Opens at Outlet Shopping at The O2

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Under Armour recently opened a new store at Outlet Shopping at The O2, overseen by Waterfront Limited Partnership, a collaboration between AEG and Crosstree...

ASOS Ventures into Physical Retail with Innovative London Pop-Up

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ASOS is venturing into the physical retail space with an innovative pop-up store in Central London. From 23-26 November 2023, the ASOS In Real Life...

Nike Set to Launch Its Innovative ‘Nike Rise’ Store in Birmingham

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Nike, will open its first ever ‘Nike Rise’ concept store in Birmingham at Bullring & Grand Central. Located at the gateway to Bullring and just...

100 Coolest Brands Captivating Kids & Teens in 2023

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Netflix is number one in the 100 Coolest Brands for Kids & Teens according to a study of 60,000 youngsters unveiled today by Beano Brain,...

Customer experience: Nostalgia, the weapon of the future post-crisis?

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It’s an understatement to say that our lifestyles have been totally disrupted by the pandemic. Among many others, one thing we have missed over...

NikeTown unveils experiential Tech Pack membership space

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With the build up to Nike's SS19 Teck Pack launch, NikeTown in London has unveiled an experiential membership space where the brand celebrates the design behind...

Nike combine digital features with a unique physical environment

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Research into the insights and behaviour of NikePlus members in Los Angeles shows that they are running and style obsessed. They are on the competitive side...

In-store design experience promises custom shoes in less than 90 minutes

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For decades, Nike has worked directly with athletes to create cutting-edge and highly personalized products. Over time, this relationship between designers and athletes delineated...

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