Tag: TikTok
#BeautyTok: How the Beauty Sector has Nailed Social Media Marketing
If you want actual examples of social media shaping consumer interests, look no further than the beauty industry, or more specifically, the glossy world...
UK Social Commerce Market Expected to Double by 2028,
The social commerce industry in the UK is predicted to more than double in the next four years, rising from £7.4 billion to almost...
Vox Pop: Experts Weigh In on TikTok’s Luxury Resale Gambit
TikTok's recent launch of its own pre-owned luxury marketplace is sending shockwaves through the retail industry. By partnering with established resale platforms like Reflaunt...
Millennials the Most Likely Demographic to Be Influenced by Retail Media...
Millennials are the most likely shopper demographic to have their buying decisions influenced by Retail Media ads at the shelf-edge, the latest research from the Retail...
Content Commerce Will Keep the Tills Ringing in January
Once upon a time, the January sales were a key period for retailers. But as consumer buying patterns have shifted inexorably by Black Friday...
TikTok Shop Partners with Royal Mail for ‘Click and Drop’ Service...
TikTok Shop has today announced a new partnership with Royal Mail to help merchants of all sizes improve their delivery experience and thrive on...
Retailers Must Join the Content Commerce Revolution That TikTok Started
There can be no doubt about the impact that TikTok has had on the ecommerce industry in the UK. Last year, small businesses on...
TikTok creator Made by Mitchell launches first beauty pop-up in H...
British beauty brand Made by Mitchell, founded by 24-year-old TikTok creator and make-up artist Mitchell Halliday, has opened its first ever pop-up in H...
What are the Best Times to Post on Social Media in...
With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities.
In fact, social media has become a much...
Social Commerce on the Rise: How Merchants Can Capitalise on the...
With 98 per cent of Britons saying they made a purchase via social media in 2022, PayPal’s eCommerce Index¹ looks at how merchants can...