The Perfume Shop has launched its revamped store at St Nicholas Shopping Centre in Sutton. The store features an array of enhancements aimed at elevating the customer experience, including a modern layout, digital screens, and personalised ribbon machines.

The store continues to offer The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping, and a recycling service where customers can drop off used perfume bottles to receive a 15% discount on their next purchase.

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The Perfume Shop has been focusing on expanding its footprint across the UK, with a particular emphasis on enhancing in-store experiences. This aligns with the growing trend in retail to offer more interactive and personalized shopping experiences.

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The Perfume Shop is also making strides in sustainability. The Sutton store, like other locations, features energy-efficient LED lighting, which is part of the company’s broader commitment to reduce energy consumption by 30% by 2030 compared to 2015 levels. All principal contractors working on the site are ISO14001 accredited, ensuring compliance with waste management and environmental impact guidelines. Wherever possible, existing materials and equipment are either retained or reused.

The store’s opening was managed by Amelie Couchy, who has been with The Perfume Shop for over 12 years. Amelie shared her enthusiasm, stating, “We were so excited to reveal another new and improved store refit for The Perfume Shop in Sutton. The Perfume Shop offers the best service with our experienced Perfume People who are here to guide customers through the wide selection of fragrances ensuring they choose the perfect fragrance every time. The store was busy throughout the day, which is perfect ahead of Black Friday. We are guided by our passion and knowledge here at The Perfume Shop, we can’t wait for our customers to experience this.”

With nearly 130 brands in its portfolio, ranging from designer perfume houses to celebrity fragrances, The Perfume Shop has been a mainstay on the UK high street for 30 years.

The newly revamped store is located at Unit 2.29C, St Nicholas Way, St Nicholas Shopping Centre, Sutton, Surrey, SM1 1AX. As the holiday shopping season approaches, the store’s modern amenities and sustainability initiatives position it well to attract a broad range of customers.

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