Watsons has opened Asia’s first Watsons Plus at Isetan Lot 10 in Kuala Lumpur, Malaysia, introducing a new customer experience format for the health and beauty retailer, which is the flagship brand of AS Watson Group.
Spanning more than 18,000 sq ft at Isetan Lot 10, the store is the largest Watsons in Malaysia and the brand’s 888th in the country. It has also been recognised by the Malaysia Book of Records as Malaysia’s Largest Health and Beauty Retail Store.
Watsons Plus brings together personalised experiences, digital innovation, wellness services and lifestyle products within the retailer’s O+O (Offline plus Online) ecosystem, which links its stores with its online channels.
“The launch of Asia’s first Watsons Plus customer experience marks a significant milestone in our retail transformation journey. As customers across Asia seek more personalised, immersive and connected experiences, Watsons Plus brings together our health and beauty expertise, O+O capabilities and innovation to create a future-ready retail destination. Malaysia is the launch market for this innovation, and we see significant potential to scale the Watsons Plus across Asia as we continue to help shape the next generation of customer experiences.”
Caryn Loh, Regional Managing Director, Health & Beauty Asia, AS Watson Group
The store stocks more than 17,000 health, beauty, wellness and lifestyle products, arranged across a series of experiential zones. These include Luxury Fragrance; Beauty Verse, which showcases J-Beauty, K-Beauty and C-Beauty trends; Luxe Skincare; a Mask Library; Malaysian Beauty; Slow Aging; Sleep & Calm Solutions; K-Health; Hair Health and Hair Experts zones; a dedicated Sustainability Zone; and an expanded Watsons Collection area.
Alongside the product offer, customers have access to health and beauty services, an enhanced Watsons Pharmacy, the Watsons Club Lounge for members and family-friendly facilities.
Watsons describes the interior as modern and curated, blending beauty, wellness and lifestyle elements, with the store intended as a showcase for its approach to innovation, discovery and lifestyle integration.
The store also includes a café developed through an exclusive collaboration with ZUS Coffee. It serves a selection of speciality drinks, including an exclusive Iced Strawberry Blue Matcha Latté, and customers receive complimentary limited-edition cup sleeves and sticker packs available only at Watsons Plus.
Drawing on local culture and customer lifestyles, the store features further destinations including Taste of Malaysia, Malaysia Cultural Souvenir and an ASEAN Snacks Corner.
Watsons intends Watsons Plus to serve as a blueprint for health and beauty retail in Asia, with Malaysia acting as the launch market. Elsewhere, Watsons has opened a flagship store at City Centre Bahrain Mall as part of its expansion in the Gulf, while in the UK, AS Watson’s Superdrug chain plans to open 30 new stores in 2026.
Watsons operates 8,000 stores and more than 1,500 pharmacies across 16 markets in Asia, Europe and the Middle East. AS Watson Group runs more than 17,000 stores across 12 retail brands in 31 markets and is a member of CK Hutchison Holdings.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
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