Whittard of Chelsea, the heritage British tea, coffee and hot chocolate brand, has opened a new store at the Trafford Centre in Manchester, continuing its UK retail expansion.
The Trafford Centre location has been designed in collaboration with a specialist agency to reflect Whittard’s 139-year history while delivering a modern, immersive shopping experience. The space blends the brand’s signature heritage aesthetics with contemporary design features, offering visitors an environment that showcases its full range of teas, coffees, hot chocolates and gifting lines.
Customers can explore signature blends and single-origin products through a dedicated tasting station, which provides rotating samples of seasonal and classic favourites. These include loose-leaf teas, hand-roasted coffee beans, and velvety hot chocolates. The store layout is created to appeal to all the senses, with aromatic displays, warm lighting and knowledgeable team members offering personalised recommendations.
The Trafford Centre opening strengthens Whittard of Chelsea’s national presence, adding to its portfolio of over 40 stores across the UK, including its flagship in London’s Covent Garden. The store aims to provide both long-standing customers and new visitors with an opportunity to explore the brand’s collection in a highly engaging format.
Kate Pearson, Director of Portfolio Leasing at Pradera Lateral, asset manager for Trafford Centre, said:
“We are delighted to welcome a heritage brand like Whittard of Chelsea to Trafford Centre. We are confident that the brand’s premium range will be very popular amongst our visitors, and perfectly complements the existing drinks offering at the centre. Whittard of Chelsea also offers unique and quality gift ideas for customers, providing another great option in the busy Christmas shopping period and all-year round.”
Simon Jones, Head of Retail at Whittard of Chelsea, added:
“We’re thrilled to be opening our latest store at Trafford Centre – a fantastic shopping location with an amazing mix of brands. This new opening reflects Whittard of Chelsea’s ongoing growth, and we look forward to welcoming customers to experience all that we have to offer.”
