Bed retailer, Dreams, officially reopened its Cardiff distribution centre and retail store on Friday 18th August after a £300K investment. The reopening follows a year spent refurbishing and expanding the sites with the aim of enhancing the experience of shoppers and colleagues in the local area.
The distribution service centre now covers 31,000 square feet and can store more than 2,000 (2,290) mattresses and bases. This increased capacity will help to improve product availability and provide shorter lead times for customers demanding faster and more flexible deliveries. As part of its People-First strategy, Dreams has also increased the space dedicated to colleague welfare facilities to four times its previous size and installed electric vehicle charging points.
The retail store now covers 12,500 square feet, making it Dreams’ flagship in Wales. The renovated space provides a brighter and airier shopping environment, with a larger clearance section and new Dreams branding to enhance the customer experience.
Dreams were previously sold to Tempur in 2021 and will have 13 delivery vans that will operate out of the distribution service centre six days a week. In 2022, these vans made 45,000 deliveries across the local area and travelled over half a million miles. As with all Dreams beds, weekday delivery is free of charge.
Jonathan Hirst, CEO of Dreams, said: “At Dreams, we are always looking for ways to support our colleagues and better serve our customers. That’s why we have made a meaningful investment in our Cardiff distribution service centre and retail store. This is a significant step forward in delivering on both our growth and People-First strategies and will mean we continue building on our position as the UK’s Most Loved bed retailer and a leading employer. We’re looking forward to reopening our doors to colleagues and customers from the local area.”
