Westgate Oxford is now home to the popular Danish homewares and lifestyle chain Søstrene Grene, which has officially opened its first store in Oxfordshire. The store, which opened on 9th August, marks an exciting chapter in Søstrene Grene’s major UK expansion, bringing its unique selection of trend-driven products and classic homeware to the heart of Oxford.
Søstrene Grene is renowned for its distinct Nordic-inspired concept, offering a shopping experience that reflects the Danish philosophy of ‘hygge.’ The Westgate Oxford location features the brand’s signature design elements, including soft lighting, classical music, and a labyrinth-style layout that guides customers through various departments, creating an immersive and calming shopping journey.
The new store will showcase Søstrene Grene’s wide range of products, including homewares, craft materials, kitchen essentials, and lifestyle items. Each product reflects the brand’s commitment to quality and Scandinavian design, offering shoppers in Oxford a fresh and inspiring selection of items to enhance their homes and lifestyles.
Brendan Hattam, Centre Director at Westgate Oxford, expressed his enthusiasm for the brand’s arrival: “We’re sure that guests will love the unique Nordic-inspired concept of Søstrene Grene, and the brand’s range of homeware, craft materials, and lifestyle products will bring something totally new to our offering. The store’s calming atmosphere and thoughtfully curated selection of products are sure to resonate with our visitors, providing them with a shopping experience that is both enjoyable and inspiring.”
