New Look To Open Largest Concept Store At Metrocentre
New Look is set to launch its largest concept store at Metrocentre, continuing the rollout of its omni-hub format as part of a wider digital transformation strategy.
New Look has announced plans to open its largest concept store at Metrocentre, marking a further step in the brand’s evolving omnichannel retail strategy.
The new 11,000 sq ft space will introduce the retailer’s omni-hub format, designed to integrate digital and physical shopping journeys. The opening follows continued momentum from Club New Look, the brand’s first loyalty programme, which has surpassed one million members and is contributing to incremental customer growth. Alongside this, ongoing investment in customer data is enabling more personalised experiences across both online platforms and stores.
The Metrocentre launch builds on the earlier introduction of the concept at Bluewater, where New Look trialled dedicated service hubs, showroom environments and enhanced digital functionality aimed at improving the connection between online and in-store shopping.
Omnichannel Store Format Rollout
Following positive customer response, the retailer is now progressing with a wider rollout of the format across its estate, with further concept store openings planned later this year.
New Look has traded at Metrocentre for 20 years, and the relocated store has been designed to provide an updated retail environment supported by integrated digital services. Features include click and collect, self-service e-commerce drop-offs, order-in-store showroom capabilities and digital browsing displays, enabling customers to access extended product ranges more easily.
Enhanced Retail Environment
Located in the Red Mall fashion hub, the store will offer an expanded range across womenswear and accessories, alongside the retailer’s 915 brand. Refurbished fitting rooms and upgraded in-store services are also intended to support a more connected customer experience.
Digital Investment Strategy
The Metrocentre investment forms part of a wider £30 million programme focused on accelerating New Look’s digital growth. This includes the use of data and AI to deliver more personalised shopping journeys.
“Opening our largest concept store at Metrocentre is an exciting moment for New Look and a strong signal of how we are evolving the role of our stores. As our digital platform and Club New Look loyalty programme continue to grow, we are creating spaces that bring those capabilities to life for customers in-store. “Our omni-hub format is built to integrate our online strengths with an inspiring retail environment. Following the strong response to our Bluewater concept store, we are now accelerating the rollout of this format across our estate as we continue to invest in stores that support a more connected, omnichannel customer journey.”
Mark Matthews, Retail Director, New Look
“It’s great to see another long-term occupier investing in a latest concept store at Metrocentre. While securing new brands is a key focus for us, we are equally committed to supporting our existing retailers in elevating their offer. We’re focused on continually evolving our lineup and ensuring the look & feel is fresh and relevant. This significant investment from New Look is the latest show of confidence in Metrocentre, and the new store will be a fantastic home for them.”
Ben Cox, Director, Sovereign Centros (CBRE)
The project reflects continued investment in both physical retail environments and digital capability as New Look develops a more integrated store portfolio.
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