The campaign focuses on the role of Starbucks coffeehouses as places for creativity, collaboration and in-person connection, supported by a hero film featuring real customers, creatives and partners.
Starbucks UK has launched Made in Starbucks, a new brand campaign celebrating the creative communities who use its coffeehouses to develop ideas and bring projects to life.
The campaign focuses on music, fashion, art and literature, and highlights the role of physical spaces in supporting creative connection. While digital platforms have changed how people create, connect and share work, research cited by Starbucks UK’s Made in Starbucks campaign suggests that many younger consumers still place value on in-person collaboration.
According to the research, 73% of Millennials and 65% of Gen Z believe face-to-face connection is essential for unlocking creativity. It also found that 58% of young people worry that places where they can connect and collaborate are disappearing, while 36% believe this would negatively affect their creativity.
Created by Anomaly, Made in Starbucks celebrates the creativity already taking place in Starbucks coffeehouses and encourages customers to use the spaces to begin ideas of their own.
Real Creatives At The Centre Of The Campaign
At the centre of the campaign is a hero film featuring real creatives, customers and Starbucks partners. Shot in a raw, observational style by director and photographer Daniel Broadley and Harriet Bols through Kode Media, the film captures musicians, illustrators, writers, producers and poets in Starbucks coffeehouses across the UK, from Dorset to Edinburgh.
“One of my favourite things about spending time in our coffeehouses is seeing how many different ideas are taking shape around me. You might have someone sketching designs in the corner, another person preparing for a pitch meeting and a group of friends discussing a new idea for a side-hustle over a coffee. Starbucks has always been about more than coffee. Made in Starbucks celebrates the communities already thriving in our stores and reinforces our commitment to creating welcoming spaces where people can come together and create.”
Vic Robertson, marketing director, Starbucks UK
“Made in Starbucks was built around a simple creative principle: capture what’s really happening in the coffeehouse. Instead of creating a polished version of creativity, we put real customers, baristas and makers at the heart of the campaign, documenting the conversations, ideas and passions that come to life in Starbucks stores every day. The result is work that feels authentic, human and rooted in genuine stories.”
Toby Allen, Chief Creative Officer, Anomaly
In-Store And Multi-Channel Rollout
The campaign will also be brought to life in store, with seven Starbucks windows across the UK becoming creative canvases for local sign-makers. The windows will feature original artwork and messages encouraging people to step inside and develop their creativity in Starbucks coffeehouses.
The integrated campaign was created by Anomaly, working with Havas Media UK, Edelman and Linney Create. It will run across social, out-of-home, in-store and AV channels, supported by paid, owned and earned amplification.
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