Barron McCann, a leading specialist in retail technology services, today announced it has successfully secured a major three-year contract with FTSE 100 sports betting and gaming giant Entain plc. Under the terms of the agreement, Barron McCann will deliver comprehensive, multi-device engineering support and lifecycle infrastructure services across Entain’s extensive UK high-street retail estate, operating under the iconic Ladbrokes and Coral banners.
The contract covers over 2,000 retail locations nationwide, supporting key constituent parts of Entain’s modern digital shop floor layout. This includes full 7-days-a-week engineering coverage with extended operating hours and a rigorous 4-hour hardware fix guarantee. Barron McCann secured the multi-year partnership following an extensive and rigorous commercial tender process involving a large consideration set of major IT manufacturers and service providers. Entain’s evaluation panel was particularly impressed by BMC’s specialised workshop capabilities, engineering innovation, and value-focused approach to circular asset management. Barron McCann’s advanced workshop and re-life facilities provide sustainable component-level repairs, utilising technologies such as custom 3D printing for legacy OEM parts. This capability allows Barron McCann to build an independent, robust repair supply chain for original equipment manufacturer hardware, mitigating the need for costly complete terminal replacements while reducing total cost of ownership.
Demonstrating rapid operational flexibility, Barron McCann executed a seamless three-month transition phase with close collaboration between both corporate entities. Highlighting Barron McCann’s capacity to deliver under pressure, the critical deployment and migration period was successfully navigated during the operational peak of the FIFA World Cup. Prior to launch, every field and remote engineer across Barron McCann’s business underwent extensive face-to-face, specialised, technical training at the company’s state-of-the-art Derby Training Academy to ensure domain mastery over Entain’s custom hardware configurations.
The operational integration features a sophisticated systems architecture link, achieving a direct, automated ServiceNow-to-ServiceNow platform integration. This enables real-time fault logging, tracking, and instant algorithmic resource scheduling between Entain’s central tech teams and Barron McCann’s field dispatch network.
Furthermore, Barron McCann has already initiated additional sustainable pipeline projects, including standardised Waste Electrical and Electronic Equipment (WEEE) regulatory disposal and equipment tear-downs, ensuring legacy components are ethically and traceably recycled in alignment with corporate environmental responsibilities.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
