LOOKFANTASTIC has partnered with London café Meet At Joey’s on a limited-edition smoothie collaboration combining beauty and wellness, with the activation running at the café until 30 August 2026.
The smoothie contains blueberries, cherries, blackberries, banana, coconut milk, collagen, flaxseed and coconut yoghurt. Customers purchasing the limited-edition drink will also receive a complimentary Sol de Janeiro Body Badalada 100ml while stocks last.
The collaboration is available exclusively at Meet At Joey’s, 151 Buckingham Palace Road, London, and runs from 10 to 30 August.
Extending Beauty Beyond Ecommerce
LOOKFANTASTIC said the activation forms part of its efforts to connect with its community beyond ecommerce through physical experiences and new ways of engaging with beauty.
“We’re so excited to team up with Meet At Joey’s for this one. We wanted to create something that brings LOOKFANTASTIC into an everyday summer wellness moment, and what’s better than a delicious smoothie with a little beauty surprise on the side? We can’t wait for our community to try it.”
Keely Gough Managing Director, LOOKFANTASTIC
“We’re so excited to bring Joey’s to life through our collaboration with LOOKFANTASTIC and Sol de Janeiro. Running from 10th–30th August, the collaboration celebrates nourishment in every sense, with our smoothie bringing together blueberries, cherries, blackberries, bananas, coconut milk, collagen, flaxseeds, and coconut yogurt-all the good stuff. At Joey’s, we’re all about bringing people together and creating moments of connection, while using good-quality, nutritious ingredients to make people feel good. We’re proud to create something that feels both indulgent and genuinely nourishing for the LOOKFANTASTIC community.”
Meet At Joey’s
Founded in 1996, LOOKFANTASTIC was acquired by THG Beauty in 2010. The retailer now carries more than 22,000 products from over 660 brands and delivers to more than 200 countries.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
