Anya Hindmarch has unveiled a 1970s-inspired concept store in collaboration with Boots, celebrating the British pharmacy’s longstanding legacy. The immersive retail experience opened at the Village Hall on Pont Street on 10 January and will run until 8 March.
Situated in London’s Chelsea neighbourhood, the store transforms the Village Hall into a nostalgic ode to Boots’ origins, with a strong visual reference to vintage apothecaries. The project forms part of Hindmarch’s ongoing series of creative retail initiatives that reimagine traditional shopping environments.
Describing the collaboration, Anya Hindmarch said: “This is a truly iconic collaboration for me – Boots is part of the very fabric of the UK. The chance to play with, and ‘Anya-ise’ everyday toiletry essentials has been the most fun project. I hope it will animate bathrooms and bring smiles to people’s mornings in January, when we will all need a lift. Our village wouldn’t be a village without a Boots…”
The design of the concept store pays tribute to the look and feel of Boots branches from decades past. The exterior evokes the era with arched wooden windows, blue and white signage, and displays featuring period-specific packaging. Inside, the store includes retro tiling, pharmacy-style counters, and glass jars, echoing a traditional dispensary.
A central theme of the project is the rich visual and cultural history of Boots, which opened its first store in Nottingham in 1849. To support the collaboration, the brand opened its archive to Hindmarch, with select historical items forming part of the in-store display.
Sophia Clapp, Company Archivist at Boots, commented: “Boots first opened its doors as a herbalist store in Nottingham in 1849. Over the past 177 years, it has been an integral part of British culture, shaping how people access health and beauty products and services. From humble beginnings, Boots has grown into a British high-street institution and a trusted household name, yet our mission to care for customers and communities remains unchanged. I’m excited to celebrate this rich heritage through Anya Hindmarch’s unique and joyful vision.”
The concept space also introduces a limited-edition product range co-created by Anya Hindmarch and Boots, reflecting a fusion of contemporary design with nostalgic branding. This includes a series of wash bags inspired by archival pharmacy items, and playful updates on classic over-the-counter staples reimagined through the Anya Brands lens. The new collection features interpretations of well-known names such as Berocca, Advil, BAND-AID® Brand, Imperial Leather, and Nurofen.
As part of the launch, a bespoke version of the Universal Bag has also been created for the store. Rendered in a distinct blue and white colour scheme drawn from the Boots visual identity, the bag forms part of the broader celebration of the brand’s place in British retail history.
The Anya Hindmarch X Boots concept store will remain open until 8 March 2026, offering an experiential approach to both design and heritage. Following the store’s closure, the co-created collection will be available online via boots.com for a limited period.
