Rokt has announced a new partnership with global online fashion retailer ASOS. The partnership will add to ASOS Media Group’s wider retail media programme, whose goal is to add value to ASOS customers with targeted content and offers across a global footprint of 15 territories including the UK, Europe, North America and Australia.
ASOS Media Group has chosen to partner with Rokt for the machine learning and artificial intelligence optimization of offers post-purchase. Rokt enables ASOS to unlock first-party data to create personalised customer experiences, ensuring that offers are highly relevant to each customer to drive customer engagement and brand loyalty.
“We’re thrilled to have ASOS onboard as our newest partner,” said Elizabeth Buchanan, Chief Commercial Officer of Rokt. “And we can’t wait to help them surprise and delight customers with relevant offers throughout their transaction moment.”
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“Our customers expect and deserve a first-class online shopping experience. By leveraging Rokt’s technology, ASOS will now be able to personalise their journey even more after completing a purchase.” said Elton Ollerhead, Director, ASOS Media Group. “We’re very excited to work with Rokt and build a global partnership that improves our customer experience and offers customers further value.”
Rokt’s partnership with ASOS will enable the retailer to introduce relevant non-endemic offers to its users from Rokt’s exclusive marketplace. The quick-to-launch solution, already adopted by many other major ecommerce brands, will also offer flexibility to increase user engagement with loyalty and lifetime-value initiatives.
The partnership with ASOS is part of a growing list of global ecommerce partners working with Rokt to optimise their transactions, including Morrisons, ODEON, Cineworld, and ManoMano. Today’s announcement is the latest in Rokt’s continued growth across Europe and globally. Along with unlocking value for partners and shoppers alike, these partnerships also offer the opportunity for advertisers to improve their competitive edge by reaching relevant new customers who are actively buying online.
