Digitally native activewear brand TALA has confirmed plans to open a new UK retail store at Westfield London, White City, later this autumn. The announcement follows the launch of the brand’s flagship location at Carnaby Street in May 2025. The official opening date is expected to be confirmed soon.
The upcoming store will span 1,900 square feet over a single level. It represents another step in TALA’s transition from a digitally-led business into an omnichannel brand. According to the company, its Carnaby Street flagship has surpassed expectations in terms of sales, footfall and brand engagement since opening.
Outside of London, TALA maintains a wholesale and shop-in-shop presence with several retail partners including Selfridges, Anthropologie, END., Ounass and ASOS. These partnerships extend across the UK, Middle East and Europe. The company also continues to grow its US customer base through its online store.
Designed to reflect elements of the Carnaby Street store, the new Westfield location will include a signature leggings wall, multiple fitting rooms, and display areas for accessories. Products will include TALA’s activewear and loungewear lines, such as DayFlex and 365, as well as seasonal outerwear.
CEO Morgan Fowles said, “Our Carnaby Street flagship has exceeded all of our expectations – commercially, awareness felt across every channel, and in all the other ways possible with a physical space and product available in real time. Retail works for TALA – it’s become one of our highest-converting and most brand-enhancing channels. Westfield London gives us the opportunity to build on our momentum with key points of difference – access to a different customer, shopping in a different context, as well as the flexibility to test new formats. It’s a strategic move that sets us up for future expansion, both across the UK and in international markets, but crucially will exist to serve our customers, current and future.”
Founder Grace Beverley added, “Our community response to our first store has been incredible, both from our loyal customer base who have been on this journey with us, and with so many new customers discovering TALA for the first time. Physical retail is more than just a sales channel for us – it’s a way for people to experience TALA in a tangible, memorable way. Opening at Westfield London is a dream, and to do so just months after our flagship makes this moment even more exciting.”
