Q&A: Chris Muscutt, Head of MarTech at PepsiCo
To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. According to a new eConsultancy...
‘Reclaiming’ lost loyalty for high-street brands via the Metaverse
Mark Zuckerberg has tongues wagging with big claims about his “Metaverse”, and while he’s since shed very little light so far on what this...
TikTok: From Spotify’s Ally to Enemy
Earlier in March, TikTok (through its parent company ByteDance) announced the launch of their all-in-one platform for music marketing and distribution SoundOn. Then in May, TikTok filed a trademark application for the service,...
The retail tech evolution – Fit-out providers must keep up with pace of change
As pioneering supermarket chain, Amazon Fresh, ramps up its UK investment with five new stores announced this month, Richard Evans, Key Account Director at...
The majority of UK consumers shun social shopping and a third increase use of...
New data has revealed that 56% of UK consumers have never purchased from a social media site using in-app shopping features, despite over a...
Latest retail report shows buyers are embracing change as they continue to navigate supply...
While 2022 started with the pandemic primarily behind us, new challenges have emerged that again challenge retail buyers of consumer-packaged goods. Supply chain issues...
Smart subscribers turn to sign-up products and services to help with cost-of-living
New data from Barclaycard Payments on the ‘subscription economy’ sheds light on how demand for sign-up products and services is evolving following growth during...
The Future of Online Shopping: The E-commerce Trends that Shape the Retail World
Globally, online’s share of total retail sales was 16.4% in 2020, with e-commerce accounting for more than three-quarters of overall retail growth, and 57%...
Direct-to-consumer retail is about dynamism, as well as data
Not too long ago, during the depths of lockdown, the direct-to-consumer (DTC) model was hailed as the saviour of retail and the future of...
Brands have just 55 seconds to make a strong impression
The average online consumer spends just 55 seconds on a page, giving brands less than a minute to make an impression. That’s according to...