Research

Retail research and survey findings on shoppers, technology, trading and the workforce, from industry bodies, analysts and technology providers.

Retail rush to digital exposes big gaps in strategy and vision new survey reveals

UK retailers are at the sharp end of rapid digital transformation as they race to keep pace with shifting customer demands but many of...

Data shows UK shoppers sharpening their focus on quality, convenience and value for money

New research from American Express reveals British shoppers are increasingly seeking better value for money, quality, and convenience during the current economic climate, offering...

Gen Z’s Message to Merchants: Meet Us in the Metaverse

A new study from FIS® (NYSE: FIS), shows how the shopping preferences of younger UK consumers have shifted as adoption of embedded finance services...

How should luxury retailers adjust their e-commerce strategy as the UK economy faces uncertainty

It’s been a turbulent few years for luxury consumer brands, with no one being able to predict what would happen during the Covid-19 pandemic....

Best and worst cities in the UK for customer service

A new study, by careers experts, StandOut CV, has analysed 784,444 customer reviews from Google Maps to reveal the best and worst cities in...

Optimising returns through big data insights

As we approach peak season sales, optimising the returns process is crucial if retailers are to save the sale and keep items circulating in...

Consumers demand brands get personal as they reject age-based labels and stereotypes, Adobe Research...

Today, Adobe announced new research revealing the growing importance of brands understanding customers on a personal level – and interacting with them as individuals, in...

How to join the dots between seemingly disparate customer demands; sustainability and value

With today’s dueling priorities of competitive pricing and a drive towards sustainable practices, retailers may feel stuck between a rock and a hard place....

One in Three Brits Would Prefer To Reach Customer Service via WhatsApp

One in three Brits would prefer to contact customer service via SMS or WhatsApp, new research shows, highlighting the need for businesses to employ...

How retailers can survive and thrive in a downturn

As a recession looms, the Bank of England’s economic outlook is bleak: high inflation rates, a shrinking economy and a decline in living standards....

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