How data is key to driving the customer experience and delivering personalisation
The past two years has seen customer experience go from a nice to have to an absolutely essential element of business strategy. With services...
Retaining loyalty in uncertain times
Recently GFK’s closely-watched consumer confidence index hit -40, its lowest score since records began in 1974. With the cost of living on the rise,...
How retailers can capture customer loyalty during a cost of living crisis
Rising inflation is a concern for retailers across the globe. Customers are becoming more vigilant about spending money. Equally, retailers are faced with increased...
Student Beans launches new tech to connect brands with 5 million potential customers
Student Beans, the student loyalty network, today announces a new brand in its audience verification technology: Beans iD.
The newly-launched tech will enable brands to...
Brand loyalty becomes the victim of cost-of-living crisis for Christmas 2022
Brand loyalty has slipped from the first to fourth most important factor when purchasing for Christmas year-on-year (YOY) as UK and European consumers prioritise...
Salling Group taps Cheetah Digital to scale its customer loyalty program
Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the...
UK retailers: Get ready for ‘back to school season’
As back to school campaigns begin in full swing, the pressure is on retailers to engage with customers in more meaningful and personalised ways....
For today’s customers, what’s the point of points?
As Morrisons makes significant changes to its loyalty scheme, it’s time to reassess what’s really important to customers, says Swapi Founder and CEO Pete...
Tech stack gaps risk hindering marketing ROI as just 9% of retail CMOs believe...
New research from Wunderkind, the leading performance marketing channel that scales one-to-one messages for retailers and brands, has found that while retail Chief Marketing Officers...
Wicked tips for keeping customer loyalty strong this ‘spooky season’
The arrival of the spookiest time of year, Halloween, means the busiest period in the retail calendar - the Golden Quarter - is very much...
