Club L London has announced the launch of a dedicated German language website as part of its expanding international operations, with the new platform going live on 10 July. The move follows a period of significant overseas growth for the womenswear brand, which has recorded triple digit year on year increases across a number of global markets.
The company, which positions itself as a global lifestyle label, reported a 300 per cent rise in sales in the Middle East and continued strong momentum across mainland Europe. The decision to introduce a localised website specifically tailored to German customers marks a strategic effort to strengthen its presence within the DACH region.
The German site is designed to offer a comprehensive localised experience. This includes native language navigation, pricing in local currency, curated content and improved logistics intended to enhance the overall customer journey. The changes are aimed at meeting increasing regional demand while maintaining a consistent brand experience aligned with customer expectations.
Speaking about the launch, Katie Randev, Founder and Chief Executive Officer of Club L London, said the company had seen a notable increase in interest from the German market. “We’ve seen a significant increase in demand from Germany and across the DACH region, and this launch is a direct response to that,” she said. “As we scale globally, it’s crucial that we deliver a seamless, localised shopping experience that reflects our customer first approach. The new site allows us to better connect with our growing audience in Germany while driving further growth across the region.”
The development is part of a broader international expansion strategy by the retailer, which continues to invest in infrastructure and innovation to support rising global demand. The company has not disclosed specific figures related to the new platform but described the initiative as part of a long term commitment to international market development.
The new German website is expected to improve operational efficiency in the region, reducing delivery times and allowing for more direct engagement with local consumers. Club L London indicated that similar localisation efforts could be extended to other markets, depending on performance and demand signals.
With the European retail landscape undergoing rapid digital transformation, the move places Club L London among a growing cohort of fashion brands seeking to strengthen their position through regional adaptation and online service optimisation. The German market, in particular, has shown increased appetite for international online fashion retailers offering both trend focused collections and fast delivery options.
The company’s expansion into Germany comes at a time of increasing competition among global fashion brands looking to establish stronger ties with European consumers. Club L London’s approach of combining language localisation with improved logistical support may signal a broader trend within the industry, as retailers seek to replicate domestic shopping experiences for international customers.
